How to Market Your Open House Online and On Social Media

7 December 2025

Buying or selling a home is a big deal, and hosting an open house is one of the best ways to showcase a property. But let’s be honest—just putting a sign in the front yard isn’t enough anymore. If you really want an open house that attracts potential buyers, you need to market it online and on social media.

So, how do you turn your open house into the hottest event in town (or at least in your neighborhood)? Let’s dive into the best strategies to get the word out and bring in the right audience.

Why Online Marketing and Social Media Matter for Open Houses

Think about it—where do people spend most of their time these days? On their phones, scrolling through social media, searching for homes online, and browsing real estate listings. If your open house isn’t visible where people are looking, you’ll struggle to attract the right buyers.

Online marketing and social media platforms allow you to:

- Reach a larger audience beyond just your local community
- Target specific buyers based on location, interests, and demographics
- Generate excitement and engagement before the day of the open house
- Create a sense of urgency and exclusivity

Now that we’ve established why online marketing is a game-changer, let’s go over the best ways to use it effectively.

Build Hype Before Your Open House

1. Create a Compelling Listing

First impressions matter! Your open house marketing starts with an eye-catching online listing. Whether you're posting on Zillow, Realtor.com, or your agency’s website, make sure your listing includes:

- High-quality photos – The better the images, the more interest you’ll generate.
- A captivating description – Write in a way that makes buyers feel like they’re already walking through the house.
- All the essential details – List the price, location, date, and time of the open house.

2. Use Social Media to Spread the Word

Social media is your best friend when it comes to marketing an open house. Here’s how to make the most of each platform:

Facebook: The Real Estate Powerhouse

- Create a Facebook Event – Make it public, add all the open house details, and invite as many people as possible.
- Post Regular Updates – Share countdowns, sneak peeks, and reminders leading up to the event.
- Use Facebook Ads – Target potential buyers in the local area for maximum exposure.

Instagram: A Visual Playground

- Post a Carousel of Stunning Photos – Showcase the home’s best features in a swipe-through post.
- Create Stories & Reels – Give quick video walkthroughs, answer FAQs, or share testimonials from past buyers.
- Use Hashtags – Try hashtags like #OpenHouse, #DreamHome, and #YourCityRealEstate to reach a broader audience.

TikTok: The Viral Exposure Machine

- Make Short, Engaging Videos – Use trends, music, and creative transitions to highlight the best parts of the home.
- Tell a Story – Show before-and-after staging clips or share "3 Reasons You Should Check Out This Open House."
- Collaborate with Local Influencers – A quick shoutout from a neighborhood influencer could bring in serious traffic.

LinkedIn: The Professional Angle

- Post in Real Estate Groups – Many professionals are looking for investment properties, so target them where they network.
- Share Market Insights – Posting about real estate trends in your area can show buyers why now is the perfect time to buy a home.

Engage with Potential Buyers

3. Go Live for a Virtual Open House

Not everyone can make it in person, but that doesn’t mean they should miss out. Host a Facebook Live, Instagram Live, or even a YouTube Live session where you walk through the house and answer questions in real time.

4. Use Email and Text Marketing

Don’t underestimate the power of a simple reminder! Email and text marketing are great for keeping potential buyers in the loop.

- Send an Email Blast – Let your database know about the open house, including a few eye-catching images and a call-to-action.
- Use SMS Messaging – A quick text reminder on the day of the event can boost attendance significantly.

5. Run a Giveaway or Contest

Want to encourage more engagement? Offer a prize for attendees—it could be a gift card to a local restaurant or a free home inspection for serious buyers. Ask followers to RSVP, comment, or share your open house post for a chance to win.

Optimize for Search and Local Traffic

6. Leverage Google My Business

If you’re a real estate agent, make sure your Google My Business listing is updated. Post about your open house so that when buyers search for homes in the area, your event pops up.

7. Optimize Your Listing for SEO

Use keywords that potential buyers are searching for, such as:

- "Open House in [City]"
- "Homes for Sale Near Me"
- "Best Neighborhoods in [Location]"

Also, add localized content like nearby attractions, schools, and community perks to make your post more appealing.

8. Collaborate with Other Agents and Businesses

Team up with other local real estate agents or businesses to spread the word. If you can get a nearby coffee shop or boutique to share your open house flyer, you’ll double your exposure.

Keep the Momentum Going After the Event

9. Follow Up with Attendees

You did all the work to bring them in—don’t let those leads go cold!

- Send a Follow-Up Email – Thank them for coming and provide any additional info they might need.
- Text or Call Serious Buyers – A personal touch can go a long way in closing a deal.
- Share Highlights Online – Post photos or clips from the event to show others what they missed (and that they should come next time!).

10. Retarget Interested Prospects with Ads

If someone showed interest in your open house but didn’t make an offer, use retargeting ads to keep your listing in front of them. Platforms like Facebook and Google allow you to show ads specifically to people who viewed your event or engaged with your content.

Final Thoughts

Marketing an open house online and on social media isn’t just about posting once and hoping for the best. It’s about strategic promotion, consistent engagement, and creating an experience that makes buyers excited to show up.

By using a mix of social media, email marketing, live video, and smart SEO tactics, you can maximize exposure and increase the chances of selling your listing fast.

So, are you ready to make your next open house the talk of the town? Start applying these strategies today, and watch how quickly the buzz builds around your property!