Utilizing Google My Business for Real Estate Growth

7 August 2025

If you're a real estate agent or own a brokerage, you know how important it is to stand out. The competition is fierce, and getting leads isn’t as simple as slapping a "For Sale" sign in the front yard anymore.

Enter Google My Business (GMB)—a free, powerful tool that can help you dominate local searches, attract more buyers and sellers, and grow your real estate empire.

So, if your GMB profile is still gathering dust or, worse, nonexistent, it’s time to fix that. Let’s break down how Google My Business can be your secret weapon for real estate growth.

Why Google My Business Matters for Real Estate

Picture this: A potential homebuyer searches for "real estate agent near me" on Google. If your GMB profile is optimized, BAM!—your business pops up in local search results, complete with reviews, photos, and contact info.

Without GMB? You’re invisible. And in the digital age, invisibility = missed opportunities.

Here’s why GMB is a game-changer for real estate professionals:

✅ Local Visibility: Helps you appear in Google’s Local Pack, Maps, and Search.
✅ Trust & Credibility: Reviews and ratings build confidence among potential clients.
✅ Free Advertising: Unlike paid ads, GMB is a free way to attract organic traffic.
✅ Easy Client Engagement: Customers can call, message, or visit your website in one tap.

Sounds good, right? Now, let’s make sure you do it right.

Setting Up Your Google My Business Profile

1. Claim and Verify Your Business

First things first—before you can optimize, you need to claim your business. Here's how:

- Go to Google My Business and sign in.
- Enter your business name (or claim an existing one).
- Choose the most accurate business category (e.g., Real Estate Agency or Real Estate Consultant).
- Add your location (if you have an office) or mark yourself as a service-based business.
- Google will send you a verification code (via mail, phone, or email). Enter it, and you’re good to go!

> Pro Tip: Verifying your business is non-negotiable. Google won’t show your profile in search results until you do!

Optimizing Your Google My Business Profile

2. Perfect Your Business Information

Think of your GMB profile as your digital storefront. The more detailed and accurate it is, the better your chances of attracting leads.

✔ Use Your Exact Business Name – No shortcuts, no extra keywords, just your official name.
✔ Set the Right Business Category – If you’re a real estate broker, don’t list yourself as a general consultant.
✔ Add Contact Details – Make sure your phone number, website, and email are correct.
✔ Include Business Hours – Nothing is more frustrating than calling a business that’s listed as "open" when it’s actually closed.

3. Write a Killer Business Description

Your business description is your elevator pitch. Keep it concise, engaging, and keyword-rich, like this:

"Looking to buy or sell a home? Our expert real estate team helps buyers find their dream homes and sellers get top dollar for their properties. Serving [Your City], we provide local insights, expert negotiations, and a seamless buying/selling process."

> Bonus Tip: Use local keywords (like your city or neighborhood) to boost your ranking in local searches.

4. Upload High-Quality Photos & Videos

People trust businesses with photos—especially in real estate! A blank or outdated profile won’t make anyone want to do business with you.

📸 What to Upload?
✅ High-resolution property photos
✅ Team photos (show some friendly faces!)
✅ Business storefront (if you have an office)
✅ Virtual tours or walkthrough videos

> Pro Tip: Listings with quality photos get 42% more requests for directions and 35% more clicks to their websites.

5. Encourage & Manage Reviews

Let’s be real—online reviews make or break a business. A GMB profile without reviews is like a house listing with no pictures. Suspicious, right?

👉 Ask Happy Clients for Reviews – After closing a deal, kindly ask clients to leave a review on Google.
👉 Respond to Reviews – Whether they’re good or bad, always reply. It shows you care about your clients.
👉 Keep It Professional – Got a bad review? Stay calm, address the issue, and offer to make it right.

6. Post Regular Updates & Offers

Think of your GMB profile as a mini social media page. By posting regularly, you keep potential clients engaged and your business top of mind.

💡 Post Ideas:
🎯 New property listings
🎯 Open house events
🎯 Market updates & real estate tips
🎯 Client testimonials

> Tip: Use Google Posts to share updates just like you would on Facebook or Instagram!

Using Google My Business Insights to Improve

Google doesn’t just let you list your business—it gives you powerful data to analyze performance.

📊 Key Insights to Track:
✔ How many people viewed your profile
✔ What keywords people use to find you
✔ How many clicked on your website
✔ Where your customers are located

Using this data, you can tweak your strategy to attract even more potential buyers and sellers.

Take Your Real Estate Business to the Next Level

Google My Business isn’t just a nice-to-have—it’s a must-have for any real estate professional looking to crush the competition.

By optimizing your GMB profile, engaging with clients, and using insights to refine your strategy, you’ll boost your visibility, build trust, and ultimately get more leads.

So, what’s stopping you? Claim your business, optimize it like a pro, and start converting those Google searches into real clients.

📢 Your next homebuyer or seller could be one search away!