Vacation Home Design Trends That Attract Renters

6 October 2025

Let's face it—vacation rentals are booming. Whether it's a beachfront cottage, a cozy mountain cabin, or a city loft with skyline views, people are on the lookout for unique, stylish places to stay. But here's the catch: travelers today aren't settling for basic. They want experiences. And that starts with design.

So, if you're a vacation rental owner or thinking of becoming one, your design game better be strong. The look and feel of your property can be the make-or-break factor for bookings. In this guide, we're diving deep into the vacation home design trends that attract renters in 2024 and beyond. We're not talking about just a fresh coat of paint—we're talking full-on style that sells.

Let’s jump right in!

1. The Rise of "Instagrammable" Interiors

You know the drill—if it’s not on Instagram, did it even happen? Renters (especially millennials and Gen Z) are drawn to spaces that are as photogenic as they are comfortable.

What Makes a Space Instagram-Worthy?

- Statement Walls: Think bold colors, funky wallpaper, or murals.
- Unique Art and Decor: Use quirky, local, or vintage pieces that tell a story.
- Lighting: Natural light is queen. But don’t forget cute light fixtures to keep the vibe going after dark.

📸 Imagine a renter snapping pics of their morning coffee in front of a gallery wall—your bookings just got free publicity.

2. Open Concept, But Make It Cozy

Open layouts have been trendy for years, and guess what? They're still in. Guests love open-concept designs because they feel bigger, brighter, and more inviting.

How to Make It Work

- Use area rugs and furniture to define zones (living, dining, kitchen).
- Add soft textures—think throw blankets, pillows, and curtains—to counterbalance all that open space.
- Keep a neutral base and pop in colors so it's soothing but not sterile.

Renters want togetherness, but not chaos. A well-planned open space hits that sweet spot.

3. Nature-Inspired Everything

Call it biophilic design, call it cabin-core—it doesn’t really matter what fancy term you use. Nature is in.

Key Nature-Based Design Elements

- Wood tones and natural finishes: Use raw wood, stone, or bamboo accents.
- Indoor plants: Add greenery inside for that fresh, clean vibe.
- Earthy color palettes: Soft greens, browns, creams, and muted blues.

Vacationers crave a break from screens and schedules. Nature-inspired design gives them that mental escape—even indoors.

4. Smart Home Features

You might think smart home features are only for techies, but trust me, your renters care. Not because they want to geek out, but because they want convenience.

What Tech Features Are Renters Looking For?

- Keyless entry (No more hiding keys under pots!)
- Smart thermostats (Comfort without the hassle)
- Voice assistants (Alexa, play chill vacation vibes)
- WiFi-enabled lights or blinds

Even better? These features aren’t just cool—they send a message that your vacation home is modern and guest-friendly.

5. Multifunctional Spaces That Work Hard

With the rise of digital nomads and remote workers, vacation homes are now doubling as mini-offices. If your place can support a "Zoom call at 10 and beach at 2" kind of lifestyle, you’re golden.

How to Design a Flex Space

- Add a dedicated desk area—bonus points for natural lighting and ergonomic chairs.
- Ensure strong WiFi and plenty of outlets.
- Multifunctional furniture (think fold-out desks or sleeper sofas) gives your space double (or triple) duty.

You're not just offering a place to sleep—you're offering a lifestyle.

6. Local Flavor and Cultural Touches

Why do people book Airbnbs and vacation homes instead of hotels? Because they want to feel like locals! Infusing your space with local culture makes it memorable.

Tips to Showcase Local Design

- Use local art or crafts.
- Include regional books or coffee table guides.
- Design with nods to local architecture or materials.

A vacation home in Santa Fe should feel different than one in Cape Cod. Embrace that!

7. Wellness-Centered Design

People aren’t just getting away—they’re recharging. A wellness-friendly space speaks to that need for peace and calm.

Wellness-Boosting Design Ideas

- Install a yoga or meditation space (it can be just a mat, mirror, and plant!)
- Use non-toxic paints and materials.
- Make sure there’s great airflow and ventilation.
- Add spa-like bathrooms with rainfall showers and fluffy towels.

A good vacation clears your mind. A great one starts with the space itself.

8. Sustainable and Eco-Friendly Features

Being green isn’t just a bonus anymore—it’s expected. Eco-conscious travelers are actively seeking out rentals that align with their values.

Green Design Features That Attract

- Energy-efficient appliances
- Reclaimed or recycled materials
- Solar panels or water-saving features
- Recyclable or compostable amenities

Not only is this good for the planet—it’s something you can proudly boast about in your listing and attract a whole new kind of renter.

9. Bold Kitchens That Invite Gathering

Vacation homes often center around food and connection. The kitchen isn’t just a place to cook—it’s where the laughs, wine, and late-night snacks happen.

How to Upgrade That Kitchen

- Add a statement backsplash.
- Use open shelving to showcase dishware.
- Include a coffee or wine station.
- Make sure there's ample seating—even if it’s just stool space at the island.

Renters love when they can picture themselves hosting, even on vacation.

10. Outdoor Spaces That Feel Like Extra Rooms

A killer outdoor space can double your usable square footage in the minds of potential guests. And let’s be honest, vacationers want to spend time outside.

Outdoor Design Must-Haves

- Comfy seating: Hammocks, lounges, or sectional sofas
- Outdoor dining areas: A grill and table go a long way
- Lighting: String lights or lanterns set the mood at night
- Hot tubs, fire pits, or plunge pools: Big wow factor here

Treat the outdoors like an extension of the home, not an afterthought.

11. Personal Touches That Create Loyalty

Repeat guests? Yes, please. Thoughtful design choices make guests feel welcome—and that leads to glowing reviews and return visits.

Examples of Thoughtful Design

- A chalkboard wall with a welcome message
- A mini library or game shelf
- A guestbook with stories from past visitors
- Custom local maps or tour recommendations

These aren't just cute. They're powerful little ways to turn a one-night stay into a repeat booking.

Final Thoughts

Design isn't fluff in the vacation rental world—it’s strategy. In 2024, your rental isn’t competing with a few others on the block. It’s up against thousands of listings on every platform. The good news? Great design gives you an edge.

From Instagram eye-candy to smart home comfort, from local charm to eco-conscious luxury, following these design trends isn’t just about looking good—it’s about creating a space that guests feel good being in. And when they feel good? They book. They review. They come back.

So, whether you're doing a full remodel or just adding some new touches, use these trends to guide your way. Your guests (and your bottom line) will thank you.