Same Mission, New Name: ‘NAR Influencers’ Lead the Conversation Online, On Air and in Print

February 26, 2026 - 23:20

The National Association of REALTORS® has launched a refreshed initiative, rebranding its former "Surrogate Program" to "NAR Influencers." This strategic shift aims to better reflect the powerful role its members now play in guiding public conversation about housing and real estate.

The program identifies and supports a diverse network of REALTORS® who are recognized voices in their communities and online. These professionals go beyond traditional client services, actively engaging on social media platforms, contributing expert commentary to news outlets, and authoring articles for print publications. Their mission is to provide clarity, expertise, and trustworthy perspectives on critical market trends, policy issues, and homeownership topics.

By equipping these members with the latest data and talking points, NAR seeks to ensure that accurate and authoritative information reaches consumers and policymakers alike. The influencers act as vital links, translating complex industry developments into accessible insights for the public. This move underscores the evolving nature of advocacy and expertise in the digital age, positioning REALTORS® as essential sources of knowledge both locally and across the national media landscape. The initiative highlights the profession's commitment to leadership and education in an increasingly connected world.