WeWork co-founder’s real estate firm buys into Wynwood apartments

May 6, 2026 - 18:48

Adam Neumann's real estate firm, Flow, has acquired a 50 percent stake in the Society Wynwood apartment complex in Miami. The deal was structured as a joint venture with Greybrook, the property's original developer. The transaction marks another major move by Neumann's company into the residential market, following his departure from WeWork.

Society Wynwood is a 418-unit luxury rental building located in the heart of Miami's trendy Wynwood Arts District. The property features a mix of studio, one-bedroom, and two-bedroom apartments, along with ground-floor retail space. It opened in 2022 and has quickly become a fixture in the neighborhood known for its street art, galleries, and nightlife.

Flow plans to bring its own management and community-building approach to the property. The company has been focused on creating what it calls "elevated rental living" experiences, with an emphasis on shared amenities and social programming. Neumann's firm has been actively acquiring and developing apartment properties in high-growth U.S. markets, including South Florida.

The Wynwood area has seen a surge in development over the past decade, transitioning from an industrial warehouse district into a sought-after residential and commercial hub. The joint venture gives Flow a foothold in one of Miami's most dynamic submarkets, where demand for rental housing remains strong despite broader economic uncertainty. Financial terms of the deal were not disclosed.