From roadside strawberry stand to real estate: Why McWhinney just changed its name

January 27, 2026 - 12:12

One of the most prominent real estate developers in the Denver metro area has unveiled a significant rebranding. The company formerly known as McWhinney is now operating under the new name "Mile High Development." This change marks a strategic shift for the firm, originally founded by brothers Chad and Troy McWhinney, whose first entrepreneurial venture was a roadside strawberry stand in Loveland.

The move is designed to signal the company's evolution beyond its founding identity and its expanding portfolio. While the McWhinney name is deeply respected in Colorado real estate circles, leadership stated the new brand better encompasses their growing range of projects and long-term vision for shaping communities. The company is behind several major mixed-use developments that have transformed areas in Northern Colorado and the Denver area, blending residential, commercial, and retail spaces.

Officials emphasized that the founding principles and leadership remain unchanged. The rebrand to Mile High Development is presented as a forward-looking step, aligning the company's identity with its scale and its enduring commitment to the region's growth. The change reflects a maturation from a family-operated business into a regional powerhouse focused on comprehensive, large-scale development projects that define the modern Colorado landscape.