Unpacking the Controversy Surrounding Private Real Estate Listings

August 7, 2025 - 18:13

In the real estate industry, the debate over private listings has sparked considerable discussion among agents and buyers alike. Industry expert Rick Sharga sheds light on why some agents choose not to market properties to the widest audience possible.

Private listings, often referred to as "off-market" listings, allow sellers to keep their properties away from public view, limiting exposure to a select group of potential buyers. Proponents argue that this approach can create a sense of exclusivity and privacy for sellers who may not want their homes widely advertised. However, critics contend that it can hinder the selling process by reducing competition and potentially lowering the sale price.

Sharga emphasizes that marketing a property to a broader audience typically leads to increased interest and potentially higher offers. The controversy raises questions about the balance between privacy and market dynamics, prompting a reevaluation of traditional practices in the real estate sector. As this debate continues, both agents and sellers must weigh the pros and cons of private listings in an ever-evolving market landscape.